In today’s world, the corporate environment is drastically affected by online ads as well as a mix of marketing tactics. For your business, call tracking software can be an effective approach to help you maximize the ROI of your advertising campaigns.
An effective approach to determine the usefulness of your marketing initiatives is to consider the return on investment or ROI. The marketing plan formulated by you will work if your ROI has good numbers and vice versa.
To achieve that goal, a call tracking software can help you realize the capabilities of your interactions, in case you’re not that already. Such a tool may assist your company to map out the information and identify areas where you can boost marketing efforts, increase engagement and tap conversion rates.
In case you are looking for call tracking tools, here’s the list of the 10 best call tracking software for you, to help with your marketing and sales. Read on to find the best one that suits your preferences.
But before we dive into the list, let’s know the basics of call tracking software.
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Call Tracking Software – What Is It?
A call monitoring software is one that helps assists you to determine the success of your activities, by displaying why a consumer has called and how can the conversion occur.
It covers both the conventional offline and currently used online platforms.
What it does is provide data about lead sources, can archive calls, and also allows you to track the advertising campaign that generated the most leads for you. What’s more that you’ll also get extensive statistics and data to help you understand these trends.
Thereby you can track the number of incoming calls you got from each promotion if you assign different phone numbers to each one.
The end result being supervisors will have a better understanding of which campaigns are successful. It is what makes a sales call tracking software a must. Whenever a user calls, the program redirects the call based on a number of variables which include the user’s purpose, interests and language, etc.
You can also record conversations to help evaluate things such as call duration, consumer sentiment, opinion, and much more, and that information can be used to improve your advertising campaigns and acquire more referrals.
The 10 Best Call Tracking Softwares for You
1. CallRail
Besides call source identification, CallRail provides you access to the lead’s identity, location, and contact information. You can record your conversations as well. In order to assess the effectiveness of the campaign while improving your advertising budgets and methods, the program provides for the matching of inbound texts and calls to your advertising strategies and networks.
The call identification function in CallRail lets you connect both via offline and online information and demonstrate accurate ROI. With the result, you can check on mailings, banners, pamphlets, posters, and ad clicks that resulted in conversions.
2. WhatConverts
Using WhatConverts, you can successfully track calls in real-time to find out which of your promotional activities are most successful. This sales call tracking software helps you to collect each contact generated via a phone call and track its promotional source.
Call tracking allows you to link your business’s advertising and marketing to all of your customers’ call leads and earn correct credit. It provides for a customizable IVR menu that allows your customers to hear a menu with various options and assists to route the calls to the appropriate contact.
Using a multi-ring capability, you can redirect calls that originate outside of your business hours. It also has a call transcription feature that enables you to review call information without referring to the entire call recording.
3. Ringba
Improve your incoming strategy with Ringba’s business call tracking software and maximize the efficiency of every call. The on-demand telecoms can help assist you in developing promotional activities.
You get to manage your clients via routing, financial rules, and limiting. With Ringba’s sophisticated, automated call traffic management you can keep track of every data related to your customers and assist you in lead conversion.
Ringba allows you to track client performance and provides routing protocols. It also has smart positioning and calls routing to link your clients with accessible staff working from anywhere on the planet.
4. Clixtell
Another great choice on this list is Clixtell’s call tracking software. It includes all of the important tools you’ll need to collect detailed information regarding your conversations, customers, employees, and much more. It can show the strategies, advertisements, and terms which result in conversions.
You can monitor the phone calls made online, offline, and via advertising networks. You can also learn about the tool to utilize the information to improve your digital presence and profits.
There are thousands of toll-free and regional contact details accessible right currently. It also offers conversion analytics, a real-time monitor, call recording, full click and call records, flexible phone insertion, as well as numerous other features.
5. CallFire
In order to track the success of your campaign and promote with toll-free and area contacts thanks to CallFire’s databases. CallFire assists you in making strategic business decisions based only on outcomes to determine the effectiveness of what works for you.
This call tracking software helps you to efficiently and inexpensively promote your product lines. The simulated number databases enable you to establish a localized or worldwide reach.
Additionally, CallFire it also provides messaging and call tracking, via which you can use a call tracking mobile number to send SMSs from lengthy code to react to an inquiry via SMS and monitor it using Google Analytics.
6. Freshcaller
Freshcaller has a call lifecycle function that offers information such as the caller’s identity, the operator who received their call, whether or not the call was moved.
It also provides insights on how the conversation proceeded, any additional call costs involved and the reasons for them, and so on.
The sales call tracking software recognizes up to 50 events in your outbound and inbound calls to help you determine how successful they were.
Using Freshcaller, you can examine the call persistency, response time, call durations, call forwarding, and similar factors.
It is important to determine why a client has had a positive or negative experience. You can also integrate this information with tools like post-call transcription and call recording to obtain a comprehensive picture of your campaigns.
7. Hubspot
With HubSpot’s call tracking software, you can quickly arrange your everyday telemarketing calls, initiate calls, record them right from your web.
It lets you register the call to your customer relationship management software with zero hassle. It also enables you to offer more while minimizing the number of calls and smoothly line up your daily calls.
With HubSpot CRM’s customer information and interaction statistics, you can rank the finest conversations while building up your daily calling lineup.
Instead of answering the phone, HubSpot’s call tracker allows you to make calls directly from your browser.
The Conversation Intelligence in HubSpot transcripts calls analytics and keyword searches in the Enterprise versions. You can complete transactions faster and prevent them from falling through the cracks with email sequencing as well.
8. CloudTalk
CloudTalk lets you run your call center from anywhere in the globe and cultivate positive customer connections.
You receive such capabilities with this call tracking software that can increase your customer engagement while also making your operations more productive than before.
You also get the ability to make unique additions or internal calls for each operator, customer, or unit, create unique conversation sequences, and record conversations automatically.
You can later listen to them from your internet browser, and make personalized additions or internal calls for each operator, customer, or unit.
You can also create group voicemail messages or greetings, transfer your existing number, get overseas numbers from over 140 countries. It lets you utilize a toll-free number and get shortened five-digit numbers, among other things.
9. CallTrackerFX
As a sales call tracking software, CallTrackerFX offers a lot of value. It includes an elegant dashboard and an easy-to-use interface. It provides for an effective and immediate caller profile monitoring gathers important data, such as the caller’s location, device, call time and duration, and so on.
It integrates with your CRM so that relevant facts from the system’s caller profiles may be incorporated into contact records.
It supports call transcription and also monitors caller metrics in real-time, allowing your client service agents to provide consumers with a more tailored interaction and also aids in increasing conversions and interactions.
You may utilize the information it collects to improve future calls and on-site client journeys. Besides this, you’ll have access to the right reporting tools, as well as the ability to monitor conversion rates and calculate ROI.
10. DialogTech
DialogTech is another notable name in the field of call tracking software and analytics. Driven by artificial intelligence and machine learning, it provides valuable insights into calls, customers, and customer experiences.
The program includes call routing technologies, call records, and sophisticated connections to help you gain more consumers, better comprehend them, save advertisement costs, and increase your return and revenues.
As a consequence, you may improve your conversions by determining which promotional activities are most successful. You can also use the real-time information collected from chats and calls to tailor physical and web interactions.
Bottom Line
So, there you go. The best tools at your disposal to track and grow your marketing efforts leading to business growth.
A good sales call tracking software will help you learn and connect with more people. You’ll know how your consumers view your brand and the promotional activities which encourage them to approach you if you can trace the origin of your calls.
