Social media tools

With so many social media tools out there, how do you know which one to use or the best one for your business?

Social media is a vital element when it comes to advertising. Social media has evolved in recent years and is the only element that keeps on changing every day.

Digital evolution has led to traditional marketing take a back seat and brand managers are focusing their energies on developing sound social media strategies. As the platform is evolving every day, you need certain tools to make your things easier. We have curated a list of such tools that can help you manage things well on social.

Content is a critical element of Social Media marketing. Be it creating original content or publishing the same after analysing the perfect time. Every step is vital and requires a certain amount of work. To save time, some tools can help you, and today we are going to talk about that.

Here are 10 of the best social media tools available:

Social Media Tools You Need to Dominate Your Social Strategy

#1. Pexel

Stock images are critical for any content creator. Getting good quality stock images can become a challenge sometimes. Pexel is a platform that provides breathtaking stock images.


You can type a keyword and can get the best results. These images are shot by professional photographers and are shared for free of cost. There are various size options to download, and in return, you have an opportunity to buy coffee for the contributor.

#2. Canva

Sourcing images can be still natural, but designing social media posts can be a task sometimes. If you are a start-up or a freelancer, you might not have the resources to invest in design software or an expert. Canva is a free design platform that helps you design fantastic content for social media.


With a plethora of templates available to choose from, you can explore that platform and create a design for your pages. We have recently published a Canva Review on our website which is a great graphics tool for social media marketers.

#3. Google Trends

When it comes to creating content for social media. Being relevant is essential, and for that, you need to have clarity and awareness of the trending topics online. As real-time content marketing is crucial to gain engagement on your posts.

Google Trends

Google Trends is another free tool that you can use to know about trending topics and news. All you have to do is search for a keyword related to your category and get all the trending topics online.

#4. Buffer

Buffer is a social media tool that helps you organize various tasks like publishing, analyzing and monitoring. This is a paid platform and comes with a monthly plan. However, the cost is justified with the features it offers.

One of the key features that we like is the content schedule. Yes, if you are fed up with posting your content manually, then, Buffer can make things easier for you. They have a free and a paid plan which starts from $15/month.

#5. Animoto

Another great tool that you can look at is Animoto. It is essentially a platform that helps you create quick animated videos for social media. Again, it is a premium tool, and you will have to see the plan details.


However, as we know that video is the trend when it comes to social media content. You can save a lot of time and money if you go with Animoto.

#6. Facebook & Instagram Analytics

The biggest advantage of social media is the measurement. You can easily track analytics on various platforms like Facebook and Instagram. This helps you understand the quality of the content going on your page.

Facebook AnalyticsFacebook Analytics

These are completely free tools that are directly managed by Facebook. This also helps you craft a sound social media strategy.

#7. ZeroFox

As we all know data security is one of the major elements when it comes to digital. Protecting your data and account becomes critical. ZerFox can help you protect your social media account.


Another great feature it offers is online reputation management. It scans all the negative mentions and gives you a sound strategy to get rid of them.


Ever wondered how brands are so active on social platforms? Marketing automation is the answer to that question. IFTTT is an automation platform that stands for If this then that. This tool is really effective for Twitter, you can automate your entire feed basis certain rules.


IFTTT makes life simpler for you. You can automate multiple social media platforms by creating recipes.

#9. Audiense

Understanding the consumer is vital for any marketing strategy. With tools like Audiense, you get data segments and can understand your target audience in a better way. You can track your audience and their content consumption behavior.


This helps you to get a fair idea of what’s working and what’s not working from an audience perspective.

#10. Influential

The last one on our list is an Influencer marketing tool. As we all know influencers have become an important part of social media marketing. You might not want to spend a lot of money paying influencer agencies. On the other hand, you don’t want to waste your time reaching out to every individual personally.


Influential is an amazing tool that helps you identify and connect with relevant influencers for your brand.

Wrapping Up

It’s easy to get confused since there are so many choices for social media tools in the market. Compare our list against your unique organizational needs to determine which tools make the most sense to you.

What features do you normally look for when choosing a social media management tool? Are you using any of the tools on our list? Share your thoughts and experiences in the comments below.


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