Practices to help your business website stand out

In today’s digital era, having a business website is an absolute necessity for every business. However, having a business website is not enough to ensure that your brand stands out in the crowded and competitive online platforms.

It is important to have a website that balances the art of copyrighting, unique design and the right strategy to stand out from your competitors.

There are a few actionable steps that can help people notice your business website, attract relevant traffic and make your business look different from the rest. This article gives the top five tips to help you stand out and attract more leads.

1. Choose the right templates

The first step in running a successful and unique website is choosing a high-quality website builder that aligns with your business identity. Website builders are tools that allow you to design a website with ease without any coding skills. Before settling for any website builder, here are some factors to look out for:
• Ease of use
• Customization options
• Responsiveness of the Design and Structure.
• Compatible plug-ins.
Additional security features.

2. Use search engine optimization best practices

If you want to improve the performance and ranking of your business website, it is critical to implement SEO best practices. These practices are intended to improve the ranking and appearance of your content or the products and services you offer in Google search engines. Use the following tips to optimize for SEO.
• Boost your website authority by internal linking and backlinking.
• Align your brand content with search intent.
• Fix all the pages with broken links on your website.
• Reduce website load time.
• Use a short and descriptive URL.
• Create captivating, descriptive and worthy meta tags and title tags
• Use high-value keywords.

3. Design a unique layout

Website architecture creates the first impression of how visitors interact with your content. Your web design should hold your visitor’s hand and guide them through the various pages of your business website. Create a visually appealing design that instantly grabs your visitor’s attention once they come across your website. Think about inserting a colour scheme, a call-to-action button, simple animation, high-quality images, and clear videos. Elevate the design of your website, take your visitors into a seamless and easy-to-navigate journey, and convert them into potential leads.

4. Create fresh content

Adding fresh content is the best way to differentiate yourself from your competitors. The content on your site should speak directly to your targeted audience; prove to them that your brand is capable of solving their problems by offering logical solutions. Be consistent in adding fresh, informative and engaging content in your site. A site with an active and consistent content has a high possibility of standing out in Google search engines than a website with inactive content.

5. Highlight positive reviews and testimonials

Testimonials and positive reviews make a huge impact on people. Reviews and testimonials act as proof and a recommendation for your brand’s credibility. When you incorporate social proof in your website, prospective customers can feel more confident and increase trust in your business, hence boosting sales.


Standing out requires continuous improvement, regular web audit and web maintenance. By implementing the five strategies in this article, you can make your website about your customers, communicate your brand value and stand out in the competitive entrepreneurial world.



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