Are you looking for the best Digital Asset Management software for your business? Here is the complete list.
More and more companies are focusing on digital marketing, which increases the number of digital assets.
The majority of creative assets nowadays are digital, such as infographics, documents, images, videos, music, and brand kits.
Since multiple files are spread across multiple cloud storage accounts or e-mail inboxes, these online brands have difficulty managing digital assets as they grow.
This won’t happen if you use one digital asset management software or DAM instead of a bunch of tools for different purposes.
Contents
What Is a Digital Asset Management Software?
The name Digital Asset Management indicates that the software is used to manage your digital assets.
Your business has digital assets no matter how big or small it is or if it serves other companies or consumers
These can consist of logos, GIFs, images, audio/video files, documents, infographics, etc.
Companies can store all these items along with the metadata for each asset on a single platform using DAM software. In addition, finding and accessing assets is easy.
Why does Marketing Tech need DAM Software?
Organizations that manage a large number of digital assets have discovered that digital asset management software is a necessity.
Marketers have to manage an endless amount of images, PDFs, documents, audio files, videos, and VR files while keeping track of version variations as well.
The files are often saved on different systems in multiple versions. It’s hard to find the right asset when needed unless all assets are centralized in digital asset management software.
DAM tools also provide data security for confidential files, as well as improve your asset management experience.
Best Digital Asset Management Software for Businesses
Below is a list of DAM software that we compiled for you:
1. Box
Rich media assets can be stored and managed through their lifecycle with Box’s secure and centralized libraries.
Using it enables you to search, tag, and share all of your content with ease.
Utilizing automated metadata tagging and commenting features, you can collaborate in real-time on your digital assets with internal or external collaborators.
It also automates your organization’s approval workflows to avoid manual errors. This allows you to efficiently manage assets throughout their lifecycle, from creation to publication.
Keeping all feedback and reviews in one place makes Box ideal for new asset approvals and assigning reviews.
Metadata can be applied to files, which makes it easy for users to find content quickly.
Companies can use a web-based platform for watermarking business-critical files and for setting granular permissions to control who is able to view, edit, and download the files.
The admin console allows you to monitor content activity and generate reports.
2. Bynder
The Bynder DAM software is the best choice for those looking for brand consistency. It lets organizations manage digital assets such as documents, photos, audio files, and videos through a configurable portal.
The platform can also be used to create marketing content using its templates. You can automate the workflow in no time using annotations, versions, and tailored approval paths.
It is not only possible to share files internally and externally through this tool, but it is also possible to check the sharing record and set expiration dates to safeguard control access.
Even better, the filter structure of this platform can be customized so that assets can be organized and found with minimum effort. For consistency across all touchpoints, you can download assets in channel-specific formats via Bynder.
As well as Google Analytics, Drupal, WordPress, Wrike, Slack, Trello, Canva, Shutterstock, Hootsuite, and Microsoft Dynamics, the application integrates with third-party platforms.
3. Adobe Experience Manager Assets
Adobe Experience Manager Assets lets you manage your digital assets by automating and accelerating your workflow.
Furthermore, you can get cutting-edge insights into the performance of your digital assets in addition to managing them throughout their lifecycle.
It supports document, image, and multimedia file types. It also supports 3D, augmented reality, virtual reality, and panoramic photos.
A tool that automatically tags files and documents, crops images, and facilitates asset sharing by using Artificial Intelligence (AI) technology.
Nonetheless, novice users may not be able to use some advanced features if they do not have technical expertise.
In addition to file version history and asset management, Adobe Experience Manager supports multiple languages.
Creating, connecting, and collaborating among your teams can be done through this platform instead of email-dependent, time-consuming workflows.
4. Filecamp
Filecamp is a great choice for companies that want to keep their digital assets organized and accessible in the cloud.
It allows you to configure granular permissions for access to your digital assets and allows unlimited people, including stakeholders, to access your assets.
Using this platform, you can easily share and tag assets. Moreover, it facilitates productive collaboration between teammates by providing built-in tools for commenting and proofreading.
You can use it seamlessly on your smartphone, too, thanks to its mobile-friendly UI.
Filecamp serves as a central place for managing digital assets, where users can create, edit, label, and categorize them.
A large number of assets are present, including photos, videos, documents, presentations, and other creative files.
With its white-labeling tool, users can also customize the software by adding pictures, company logos, and brand colors.
Moreover, it allows you to create and publish an online Brand manual so that colleagues and partners can access it whenever they like and follow it to maintain brand consistency.
5. Canto
Is your company primarily involved in visual digital content? You don’t have to think twice about choosing Canto if this is the case.
Visual assets, such as images and videos, are managed with this DAM tool.
This centralized content library lets you easily customize your assets for unique branding.
All you have to do is organize your files into folders and albums. After that, the intelligent platform organizes the content based on the asset types.
As far as collaboration goes, Canto offers commenting, approval, and workflow features so that you can establish smooth workflows.
Finding the right content on this site is easy with AI-powered search, filters, and facial recognition.
In addition to version control, watermarks, and permissions, it protects your brand identity.
Facebook, Google Drive, Dropbox, Linkedin, Drupal, MS Teams, Figma, Outlook,, Slack, WordPress, Twitter, YouTube, Photoshop and Zapier are all integrated with Canto.
6. Cloudinary
Cloudinary is a good choice for individuals, small teams, and small businesses looking for a DAM tool.
Cloudinary streamlines digital asset management through better customer engagement.
Upload, storage, real-time editing, and personalization comprise the full life cycle of this platform.
Cloudinary gives easy content publishing using the application’s robust tools for content editing and personalization.
Through its collaboration tools, cross-departmental tasks can be accomplished easily. A dashboard with online reports is also available on the platform.
With Cloudinary, you can also back up and track changes to your digital media.
It is also possible to integrate this platform with Salesforce, Adobe Creative Cloud, Agility, WordPress, Amazon Web Services, and Magnolia.
7. Pics.io
For your marketing and creative teams, Pics.io offers a complete, efficient digital library where they can manage their assets.
Furthermore, this cost-effective DAM software provides easy access to and searching of your media files by categorizing them.
In addition, it allows seamless file sharing with colleagues, clients, and the press. Pics.io’s version control tracks all changes made to a file.
Images and videos can also be compared visually before approval or disapproval.
The software also provides readymade templates that users can use to showcase their media in style. Additionally, it can be integrated with apps like G Suite, Zapier, WordPress, Shopify, Zoho CRM, Adobe Photoshop, Slack, and Amazon S3.
8. Pickit
Pickit allows you to manage your media files without having to subscribe to multiple tools.
With such an intuitive, centralized platform, you have complete control over your workflow and are able to manage and share your assets.
Pickit lets your teammates easily access and organize documents, media files, templates, guidelines, and licenses in one place. Moreover, your assets can be shared with external stakeholders in a secure manner.
Companies can increase their asset value and ensure brand consistency using the flexible modules of this tool. Additionally, the software comes with built-in libraries from which to source compliant images.
A no-brainer DAM software that gives admins powerful insights into trends, requirements, and usage.
Pickit allows you to link Microsoft 365 apps, Google Workspace tools, Dropbox, Adobe Photoshop, Shutterstock, and other apps.
9. NetX
With NetX, you can reduce content production costs and time while maximizing the return on your investment. The library can be used to store virtually any digital asset and it can be managed with ease.
All organizations can benefit from its user-friendly UI.
Through this platform, users can build multiple Portals and store content tailored to specific audiences. Media files can be controlled by users.
Using this tool is easy thanks to its advanced search filter. Features like version control, metadata management, and link sharing are useful for asset sharing and categorization.
Changes made to a file can also be noted along with the time and date.
Adobe Photoshop, Hootsuite, Jira, YouTube, and Brightcove are among the companies NetX integrates with.
10. Widen
Widen is more than just a platform for managing online assets.
Distributing files across the web is made easy, content analytics data is generated, and the workflow is automated.
Among the digital assets, Widen supports various documents, images, PDFs, videos, and flash media.
A number of smart image recognition, tagging, and filtering features enable you to find a file quickly. With embedded code and sharing links, it is also easy to share files within or outside of your organization.
Asset archiving and granular access permissions are some of the attributes that allow users to track the past and future history of their assets.
Amazon Web Services’s enterprise-level library makes its cloud architecture scalable and secured.
Widen offer several integrations with Box, Google Drive, OneDrive, SharePoint, Shutterstock, Slack, and Wrike.
11. Aprimo
Ampro offers a centralized, highly scalable DAM platform. As a result, this software is especially suited to large and midsized companies.
You can upload any type of creative file here, including documents, images, audio files, and videos.
This software not only lets you store digital assets, but it also lets you manage and share them with user rights and controlled permissions. Additionally, you can use it to streamline processes such as content creation and planning.
Content insights and analytics tools are integrated into this feature-rich software, so you can get detailed insights into content performance and ROI.
Aprimo also uses AI to tag and describe your files so you can find them more easily.
Conclusion
The purpose of digital asset management software is to organize, track, and share digital assets seamlessly.
Among the available assets are images, multimedia files, documents, and other types of electronic media.
Digital assets can be managed and accessed securely with these tools during their entire lifecycle. Using these platforms, companies can eliminate the need for multiple tools they would otherwise have used.
Even though we have mentioned a few of the best DAM software, it might still be difficult to pick the right one for your needs.
In order to choose the best digital asset management software for your organization, you have to identify the unique requirements of your organization.
