We are living in a whole new era; an era that is majorly on the World Wide Web. In today’s time and age, the marketing landscape for businesses has changed drastically. And these drastic changes have made a new way of bringing in new customers. This new way is marketing is called – inbound marketing.
So what is inbound marketing? It is a popular methodology of marketing among digital-first businesses. It attracts customers by creating relevant content, experiences, and solutions that are just tailored to them.
To simply put it, inbound is a method of attracting, engaging, and delighting people to grow the value and trust in your business.
Here are 18 best inbound marketing tools for your business that can make your business more relevant & approachable to the digital-savvy audience.
Best Inbound Marketing Tools for Attracting Prospects
HubSpot is one of the top players in marketing, sales, and CRM software. So if you are looking for an all-in-one marketing software, then HubSpot is the right one for you and your business.
This inbound marketing platform integrates blogging, SEO, social media, website, lead management, email marketing, analytics, landing pages, call-to-action, and marketing automation. Their content management system also lets you optimize content.
Apart from all this, HubSpot also brings your marketing funnel together. It also offers a wide range of packages including Free, Starter, Basic, Professional, and Enterprise.
We have recently published an article on best marketing automation software that you can use to grow your business.
You may like this also: HubSpot Alternatives for All of Your Marketing Automation Needs
If you are looking for a tool that helps you understand your market, then BuzzSumo is the perfect tool. The tools provide you with a lot of additional data that you can use to your advantage.
Undoubtedly, this is one of the best content research tools that you can use to understand the industry of your business and your primary competitors.
BuzzSumo also helps you in the identification of top industry influencers and it even helps you get in touch with them. You can also lookup for trending topics and define the scope of your search to generate content aimed at your different sets of audience.
Using this tool, you can see what kind of content is performing for your competition. This will give you a lot of insight and learning about the market and your audience.
You can also use BuzzSumo to analyze your content and to keep a track on your social mentions.
Buffer is a content management platform that makes content marketing very easy and simple for you. It makes scheduling posts, tracking performance, and managing your accounts really simple.
It also provides post-by-post analytics so that you can see what can of content is performing the best, so you can do more of what is working and increase engagement on your brand’s social media handle.
Hootsuite is another popular content marketing tool that is used for managing social media and for launching marketing campaigns.
The best feature of Hootsuite is that it lets you store your approved content in a cloud, which can be accessed by your team members as well.
It also offers a social media dashboard that you can use to collaborate, schedule updates for various social media platforms. You can also track your campaign result and keep an eye on the industry trends.
Below is the list of more features that Hootsuite offers
- You can easily manage online response management using the Hootsuite dashboard.
- Identify influencers for your marketing team and leads for your sales team.
- Calculates ROI, and conversions.
- Schedule and manage social media for more 30 platforms.
It is a social advertising tool and email marketing tool that is designed to automate and organize campaigns. Undoubtedly, it is a giant within the email marketing space.
MailChimp integrates with apps and SAAS companies like Salesforce, Google, Twitter, Facebook, Shopify, and Survey Monkey.
This tool is a great starting point if you are a newbie to the business world. It allows you to sync your data from various services, import content from sources, and learn how your campaigns are performing and affecting your business along with tips for improvement.
It offers three different packages – New Business Package, Growing Business, and Pro Marketer package.
6. Google Analytics
Every smart digital marketing strategy must have analytics to make it bulletproof. Analytics code to any website gives you the ability to track your visit. You can track every little action by your visitor using Google Analytics.
Though Google Analytics is considered as a mere traffic tool, but it can actually do wonders for your business when used in the early stage of your business.
The tool can help your recognize where exactly your traffic comes from, how a particular campaign is contributing to website traffic, and even find what keywords are helping to bring in organic traffic.
The cloud-based content marketing management system is a 360-degree marketing suite for every content need. SalesPanda’s Content Editor, Content CMS, and Content Showcase are all that you need for an amazing content marketing management system.
SalesPanda also makes customization of content easier for your distributors or dealers as it gives your distributors or dealers the option to co-brand or personalize the content with their logo and other relevant information.
The content management tool is most commonly used for brainstorming and strategizing content.
Trello is free for small teams and businesses. Using this tool, you can hold virtual brainstorming sessions with your global team as well. You can easily assign multiple employees to a card to easily demarcate the in-charge for various processes like writing, editing, etc. You can also create deadlines and assign topics to various teams. This is indeed a great tool for managing a content project.
Build a dynamic interactive experience with SnapApp, which is an interactive content creation and marketing platform.
SnapApp offers a free training program for the first 90 days to ensure that the customers are onboarded properly and they do not face any difficulty.
It comes in four different packages including started, basic, professional, and enterprise.
10. Yoast SEO
It is the most comprehensive search engine optimization software for WordPress users. Works both with Gutenberg and Classic editor in WordPress, Yoast helps you choose cornerstone content, focus on top-performing keywords, individual content URLs, and internal links for an added boost.
The Yoast plugin for WordPress evaluate the readability of your pages and gives it a Flesch Reading Ease Score. So, stay updated with your SEO game.
Xtensio is another powerful, yet a versatile tool for inbound marketers. It gives you the ability to create quick documents or folios for creating user engagements. It works better than the standard post or image content.
It has tools for creating live presentations, content, pitches, and sales sheets. With Drag-and-drop editor, resizing, background images, and videos, content creation is a breeze for the marketers.
- Quick Collaborate: You can quickly collaborate with your team and track the changes, edits or revert about the mistakes. Xtensio’s built-in collaboration feature eliminates the use of other collaboration tools.
- Reporting: Xtensio has a sleek dashboard for tracking the customer’s activity and the effectiveness of each campaign.
- Effective For All: Be it the agencies, consultants, startups, sales teams, or even if the students, Xtensio works for all.
Without an iota of doubt, tools like SEMRush and Ahrefs are the must-tool for Inbound Marketers. Organic search is the cornerstone for SEOs and Inbound marketers to get more qualified leads and better conversions.
SEMRush provides a wide array of features such as Keyword Research, Competitive research analysis, link building opportunities, and Rank tracking tools.
- Find Long-Tail Keywords:
For a highly competitive niche, long-tail keywords play a vital role to outrank the competitors. SemRush Keyword Magic tool analyses 1M+ keywords to find out the long-tail keywords, exact match keywords, and related keywords for each query.
- SEO Checklists:
According to Brian Dean, there are 100+essential SEO factors to rank. And, you definitely can’t keep track of them.
SemRush SEO checklist optimizes your page and compares it with the competitors’ to highlight the changes. You can find the missing link building opportunities, broken links, LSI keywords, page speed, and other parameters to rank higher on search engines.
- Content Writing Assistant:
SEMRush has a content writing template which analyzes the top 10 competitors and creates an SEO-friendly content.
When it comes to inbound marketing, it is important to experiment on your landing pages, web designs, and emails. For this, you need an A/B Testing tool.
Hotjar is a useful A/B testing tool to experiment with your landing pages, web designs, emails, and other prospects.
Heatmaps can be used to track the users’ behavior on a web page.
Not just the A/B testing, Hotjar tracks, and reports your customer’s behavior. Track what users like and what they care about.
Hotjar offers analytics on clicks, move, as well as on scroll.
- Surveys & Polls:
Not just the SEO tools, you might need some giveaways and polls to attract visitors. Well! That’s why Hotjar is in our roundup of best Inbound marketing software. It creates quick polls and surveys using easy drag-and-drop while collecting the responses in real-time.
- Funnel Tracker:
Hotjar offers the missing opportunities for your sales funnel builder. You can quickly track where and what time did your visitors drop off! Hotjar’s funnel dashboard displays step-by-step drop off so that testing becomes more effective.
Landing pages are yet another important prospectus of the inbound marketing strategies. Thus, landing page builders like Unbounce and Optimizely are included in our roundup of the best Inbound Marketing platforms.
Unbounce has a sleek interface and a drag-and-drop editor to build landing pages. It has pre-built templates and requires no coding knowledge at all.
Further, this software offers A/B testing on landing pages so that you can keep track of the better performing page. For mobile users, Unbounce creates AMP landing pages and offers 100% mobile optimization.
Beacon is a great platform for Inbound Marketers to gather leads and conversions. It works as a lead magnet tool for attracting customers.
Even for the newbies, this tool is a breeze. You can create quick e-Books and guides using the pre-made templates and your SEO-friendly content.
Be it the large or small business, everyone wants to convert their posts into e-Books. Beacon’s drag and drop feature quickly turns your content into e-books, videos, resource guides and checklists.
Beacon seamlessly integrates with other Inbound marketing tools such as Drip, HubSpot, MailChimp, Zapier, Google Analytics, and various others. Beacon.by offers a lifetime deal at just $49/month for all sizes of business. Above all, there is a free trial as well.
‘Content is king’, this is a cliche but true.
However, creating content that can turn the tables is a tedious task. And, finding the right inspiration is not a cakewalk.
BuzzSumo is the right platform for content marketers to find the best performing content. Just enter the keyword or domain and this tool will generate the best performing content using metrics such as social shares and links.
- Content Analyzer:
If you are working on a Skyscraper content, then BuzzSumo is an ideal choice. It has a content analyzer that searches the best content in your niche and analyzes the backlinks and social shares.
It has tons of filters to find the best and most relevant content.
- Quick Alerts:
BuzzSumo creates quick alerts to help the marketers to find the best link opportunities and monitors your desired keyword. You can monitor the links of your competitor and get notified in case a new link is formed.
- Find The Right Influencers:
Once you have created the content, you want it to spread. And, that comes from the word of mouth. BuzzSumo finds the right influencers on Twitter and Facebook, as well as the list of authority authors to award you with more engagement.
LeadFeeder is a website tracking tool that connects with Google Analytics to identify the website visitors and reach out to them.
Not just the visitors, this platform also analyzes the page that visitors have come up with.
Collectively, Leadfeed generates new leads by prioritizing your leads on the basis of their behaviors. Leadfeeder fills out the sales pipeline by finding your missing leads to account for your inbound marketing strategy.
One thing that most of the inbound marketers miss out in their strategy is the right lead capturing. Form generation tools can be a great tool for lead capturing.
With Typeforms, you can create contact forms using the pre-made templates. It is a perfect tool for inbound marketers with no coding knowledge. Typeforms uses content generation solutions for nurturing the leads through:
- Polls and Surveys
- Contact Forms
- Questionnaires and
- Feedback Forms
To make it more convenient for the customers and hence build more trust, Typeforms use VideoAsk to answer questions. You can create quick questions, answer responses, and record guides to build trust.
If you are looking for success in this digital era, then you need to have a sound marketing strategy in place that would incorporate social media, SEO, content, and email. These are some of the best inbound marketing tools that can help your sail through the common challenge and help you achieve the name, fame, and success that your business deserves.
Some of these tools do offer free trials. So, what are you waiting for? Start exploring and pick the one that suits your business requirements.